Best day to end your eBay auction - for maximum profit

What's the best day to end your eBay auction?

The best day to end eBay auctions/listings is Sunday.  That's because Sunday normally gets the most amount of sales.  The days with the highest sales are ordered as follows:

  1. Sunday 6:30 pm PST (most sales and fair average sales price)
  2. Monday
  3. Saturday
  4. Tuesday
  5. Thursday
  6. Friday
  7. Wednesday (least sales)


The best days to end your eBay listing has been a topic of debate since the early days of the online portal.  The theory is, certain days of week or hours of day tend to perform better for the seller.  And there have been all kinds of rumors spread, which we'll try to address here.

We invested time to research this in-depth and came up with some surprising results.  The quick answer is just that Sunday is best.  But really, it depends on what you're trying to accomplish.


Doing basic best-practices for your eBay business will also go a long way.

Look for new ways to use the platform such as to resell phones.


Please check below a chart of actual eBay sales summed up across all categories.  We also include the average item sales price.  Only sold listings are considered here.  We'll refer to this chart in the rest of the editorial below.

ebay hourly full week sales statistics

Actual eBay sales statistics, including average item sales price

I have to admit, I'm extremely proud of the results, and I have never seen a chart like this covering every hour of every weekday.  The data-source was 2 months worth of eBay auction sales from top sellers.  The most prominent feature here is, Sunday has most sales and therefore gives you the highest probability that your item will sell.  But there's a twist, other days and hours tend to have higher average sales prices, so read on!


Every item can sell on different days

We provide both free research tools and paid ones for our subscribers, which have daily sales tables.  Below are the results for researching the past 7 days worth of "iPhone" sales on our homepage.

weekday ebay sales statistics

iPhone sales statistics, Sunday has most sales, Wednesday tends to fetch the highest price

And this brings us to a simple conclusion that the best day is really up to you.  Do you want to maximize your chance of selling, or maximize your price, or a combination of both?  Every day has something about it that's both good and bad for you as a seller.

The lesson here is, you should recheck every item before selling it.  From what I've seen, some items could perform better on any day, and Sunday is nothing more than just a rule of thumb.

From the example above, I like Wednesday the most, because it provides over 10% more in the final sales price than Sunday.  Sunday here has the lowest price, which is good for buyers, not good for sellers!


Best hours of the day 

By far, 6:00 pm PST (Pacific time) or 9:00 PM EST (Eastern time) is the best hour to end your listing on any given day.  This hour seems special somehow.  It's like the whole country has finished dinner, and comes online to shop all at once.  One thing I see here is, with the exception for Sunday, all days tend to have a slight drop in average sales price at this hour.  This tells me that any sales boost normally comes at the expense of the final sales price.

Monday 8:00 pm PST, and Tuesday 2:00 am PST are two hours that have a low sales volume, but a crazy jump in the final sales price.  The same thing repeats on Wed and Thursday.  This doesn't seem like a coincidence to me.  Although I'm not sure for the reason, I'd be glad to hear any theories from readers in the comments below.


Strategies to maximize our profits

I propose 2 different strategies based on the kind of item we're selling.  Besides item research we should always be doing, let's consider 2 types: a common item vs. a one of a kind item.  If you're selling a one of a kind item (like a rare painting, or a product you make with your own hands), then please be advised to just sell on Sunday at 6:30 pm PST.

But if you're selling a product like a smartphone, where you have lots of other competing sellers, you actually might do better by selling on another day!  For example, from the above charts, if I were selling an iPhone, I'd go with Wednesday at 8:00 pm PST.

It also depends on what kind of seller you are.  I'm a small-time seller, so I can generally afford to wait and experiment with my listings to get that extra few percent of income.  A seller who's in this as a business might not have the same time luxury and may be better advised to use the hours with most sales.


Other anomalies to notice

After 6:00 pm PST, the number of sales tends to drop, and price tends to rise sharply.  Just check the chart again, and you'll notice that 7-9pm PST usually has an 11% upward spike in average price.  

11:00 pm PST to 3:00 am PST are normally dead hours.  The sales here are so small.  BUT, these hours tend to have a huge move up in price - as much as 15% on Monday nights.  I think one explanation for this might be that whoever is shopping at this time might want to finalize the purchase now instead of waiting.  The buyers know they missed the good sales already, and the next ones will come only next evening.  Some of them look like they're willing to close an auction now instead of waiting an extra day.

Saturday is worse than Monday.  One thing I notice is, Saturday looks like any other day of the week for eBay.  Why is that?  Isn't Saturday normally a day off for people, just like Sunday?  Maybe I'm a bit too scientific here, but I just don't have a good logical reason for this anomaly.

Lunch hour seems to make no difference on any day.  I've read in older posts online that lunch hour was a good time to sell, but according to the data collected here, lunch is not even a blip on any data at all.  My feeling is, people don't use the lunch hour to shop on eBay anymore.  And with Smartphones these days, you can shop at any time without impacting work.

I think these are extremely useful insights, which could help all kinds of eBay sellers out there.  Be on the lookout for these kinds of small inefficiencies, and use them to your advantage.


eBay listing scheduler tool

The good folks at eBay give you the option to list your item for sale on a certain day and time.  This option used to cost money, but now it's a free feature.  Please check below a screenshot of it, and the basic options you can choose.  You have the option to schedule your listing for both auctions and fixed-price listings.  If a few days difference doesn't matter to you, then you should pick the best day and hour here.

One thing to note here is, eBay always uses PST (Pacific Standard Time).  This is great for California residents, but if you're working out of New York, please subtract 3 hours in your selection from your local time.  For example, like the selected time below, it's 6:30 pm PST, and 9:30 pm EST.

ebay listing scheduler

eBay listing "Schedule to start on" option 


Automated bidding tools

The eBay marketplace is different now from what it was 20 years ago.  With the introduction of automated eBay bidding tools, the game is changing all the time.  If certain sellers find a way to sell at a higher price, other sellers come in to fill the empty voids left behind.  For example, few sellers would recommend selling your item at midnight on Tuesday, unless you knew this hour has a major move up in price because all the other auctions are already closed. 

And buyers try to gain an edge too, by using auto-bidding robots.  To me, it all looks like an ever-changing environment, where if you look closely, you can always find a market inefficiency to fill.  This means that you have to always stay on top of your game, and research will help with that.



I hope the charts and insights provided here are helpful for all the eBay sellers (and buyers!) out there.  If you notice some other things in the charts that I missed, please be sure to comment below.

Please be sure you check out our eBay research tools subscription plans, where you can get lots of eBay sales data to help you get an edge ahead of your competition.  We also maintain a list of top-selling items, which are already proven to be in high demand by eBay buyers.  You can use such a list to find products to sell online.  

Selling on the optimal day and hour will tend to get you one of two things, either a 10-15% boost in sales price or 10-15% in the chance of selling your item.  From what I can see, you can't get both.  If you have some experience to share, please do so and you're also welcome to correct my errors if you see any.

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  • Great Article

    Great article, had recently done similar research over a year abd results are much the same!

  • Love the Graphs

    Love the Quick Reference Graphs. Never done real research on this until the past few days. I had noticed my sales better on Sunday therefore Professor Google to take the most advantage of time frames. TY

  • Saturday is bad

    Saturday is bad because it is a day that a lot of people spend actually doing things outside. Fewer people are going to be on eBay. They have things to do.

  • no free scheduled listings

    On my account it still charges in 2020 10 cents per listing when you schedule for your listings to start on a certain day or time it is not free. I only have a basic store and maybe for others it does offer it for free for not for a basic store. Thank you

  • Easy selling

    I like the way you explained the days and times. I just called Ebay and they couldn't answer my questions. They had to look them up with wrong answers.
    I am dyslexic, so the graphs made it easy for me to understand. Thank you so much!

  • Thanks, complete and updated info

    Very complete and updated, solid analytics and strategy to learn more. Great job Thanks

  • Speculation on causes for this data

    Businesses which need to purchase items during business hours M-F are less elastic and are willing to pay higher prices than consumers who are trying to get a bargain on the weekend. I've noticed this with sales to businesses where they seem to care less about shipping costs and other expenses and are more focused on getting the item quickly.

  • Interesting!

    I'm guessing the price spike between 11p-3a is due to people not using their best judgment since we're supposed to be sleeping by then? This absolutely includes ME! ? We need more sleep, America. (but if you are going to be awake at that hour, please buy my stuff. ??)